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permission-based marketing

См. также в других словарях:

  • Permission marketing — is a term used in e marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first opt in , rather… …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing — ad creep advergame advermation advertecture advertorial alpha pup bandit sign barnumize …   New words

  • Mobile marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …   Financial and business terms

  • permission marketing — n. A form of marketing where the marketer asks the consumer for permission to send them targeted ads based on personal data supplied by the consumer. Example Citation: A recent Vanderbilt University analysis of consumer responses . . . reported… …   New words

  • Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …   Wikipedia

  • Mobile Marketing — can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more… …   Wikipedia

  • Directional marketing — is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically… …   Wikipedia

  • Dialogue marketing — is a term that has emerged in recent years to describe companies efforts to engage willing consumers in an ongoing dialogue to create lasting relationships.[1] For example, based on data, marketers target groups of consumers who exhibit a… …   Wikipedia

  • E-mail marketing — is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e mail sent to a potential or current customer could be considered e mail… …   Wikipedia

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